“Nudge” by Richard Thaler and Cass Sunstein

Small and often insignificant things can and do influence (or ‘nudge’) behaviour.Context and Significance.Behavioral economics is a field that blends insights from psychology, judgment, and decision-making with the principles of economics. Unlike traditional economics, which often assumes that humans are fully rational actors making decisions purely based on logic and self-interest, behavioural economics recognises that […]