After this training, you’ll get to finally understand how to create an MDP!
The purpose of this session is to introduce the concept of a Market Dominating Position. If you ask, you’ll find that most small business owners have heard of a USP (Unique Selling Proposition) yet few have ever thought about what the next step is from the USP. A USP is all about being unique but a Market Dominating Position is all about having the ability to dominate your market.
“The ability to create a market-dominating position will not only allow you to create a better business well but to survive and thrive, particularly in these uncertain times”. None of us know what’s going to happen in the next two months let alone twelve months you need to be fit to survive. So how do I make myself and my business the only logical place for my prospects to do business? The thing is if you do what everyone else does you cannot possibly beat them.
Is your business truly different from your competitors?
Do you find that you have to be the cheapest to win work?
Are you prepared for the difficult times ahead?
Do you want to be the logical choice when it comes to providing your product or service?