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Selling The Invisible: By Harry Beckwith (Book Summary).
‘Selling The Invisible’ is a highly readable, enjoyable, and very insightful book about all aspects of service marketing. Harry Beckwith is the founder of a marketing and advertising company located in Minneapolis and has advised several Fortune 500 companies, as well as many small and medium-sized service-oriented businesses. Beckwith’s style is to present essentially mini-essays […]