To access this post, you must purchase Business Book Summaries, All Access Pass or Sales & Marketing Fundamentals.
SPIN SELLING By Neil Rackman (Book Summary)
SPIN SELLINGThe best-validated sales method available today.By Neil RackmanBuy here from AmazonSPIN Selling: Situation, Problem, Implication, Need-PayoffSPIN Selling was published in 1988, and at that time it was considered to be the most heavily researched book on sales ever created. The research was compiled over 12 years and 35,000 sales calls, and 1 million dollars […]