To access this post, you must purchase Business Book Summaries, All Access Pass or Sales 101.
The Challenger Sale (Book Summary)
Book Summary: The Challenger Sale: How To Take Control of the Customer Conversation by Matthew Dixon and Brent Adamson Introduction: The Challenger Sale, authored by Matthew Dixon and Brent Adamson, reshapes our understanding of the most effective sales practices. Contrary to the popular belief that the best salespeople are relationship builders, this book presents evidence […]