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“The Desirability Index: Your Key to Unlocking Better Cash Flow and Customer Loyalty”
Introduction.Desirability is more than just a buzzword—it’s a powerful force that directly impacts your bottom line. When your product or service is highly desirable, you aren’t just selling something people want; you’re also gaining significant leverage in the buyer/seller relationship. This desirability translates into greater power as a seller, allowing you to dictate terms that are […]