Here’s what we’ll cover over the three sessions of your training.
Here’s what we’re going to cover in Part 1.
The Fundamental marketing principles and why most businesses end up competing on price…
- The difference between Strategic and Tactical marketing.
- Why your ‘Inside Reality’ is vital to your success in business.
- The definition of ‘Outside Reality’.
- Why your marketing must do the heavy lifting for you.
- Why the Internet is not the answer to your prayers
Here’s what we’re going to cover in Part 2.
- Why you’ve been conditioned to do marketing in the wrong way.
- Two really useful quick tools that will let you analyze your own marketing to avoid the jargon trap.
- We’ll introduce you to the marketing equation /conversion equation.
Here’s what we’re going to cover in Part 3.
- Why you need to know all about reticular activators if you’re going to be successful at marketing.
- How to keep your prospective customer in ‘uptime’ and paying attention to your marketing message.
- Some real-world examples of both good and bad uses of the marketing /conversion equation.
- Resources that will enable you to finally stop competing on price.