“Pricing Cure.” The antidote to low prices.
“How To Stop Competing On Price…
And Finally, Have The Confidence To Charge Your Worth!”
Pricing Cure© is a power-packed workshop series and digital asset bundle that will dramatically shortcut the path to finally having the confidence to charge your worth!
After this training, you’ll get to finally understand how to communicate the value that you uniquely bring to the marketplace. You’ll find out…
- Why most small business marketing completely sucks.
- Why the biggest obstacle to increasing your prices is always yourself.
- Why in this digital age it is traditional communication methods that still produce the greatest results.
You’ll also receive access to unique tools that will walk you through the process of decoding your value so you’ll have complete confidence in your pricing model.
These alone are worth $315. As with all my training, this is all meat and veg, I don’t spend half the time telling you how great I am, it’s straight in with great valuable content that can (if you implement it) make a massive difference to you and your business.
Get Started
Competing on price is the worst possible situation to find yourself or your business in, yet millions of business owners find themselves doing exactly this every day. The thing is, it’s not their fault, it’s the fault of bad psychological programming over many years. During this comprehensive training, we’ll explain exactly why this is and what you should do about it.
Are your prices going down not up?
Is your phone not ringing?
Does every day feel like ‘groundhog day’?
Do you feel completely undervalued by the marketplace?
So if any of the questions above resonate with you, then getting this training is the first step to putting this right.
What Went Wrong?
We all start businesses with the dream of financial independence. Finally being able to live the life we want, to be able to buy what we want, to give our kids the future we want them to have, to have the things we’ve always wanted.
The problem for the vast majority of small business owners is that this dream never comes true. They find themselves on a treadmill, pounding along day after day just to make a meagre crust.
Small businesses are started by people who are good at what they do, be it a Tradesman, Accountant, Florist, Small Manufacturer, Etc. They’re all good at doing the day-to-day work of the business. What they’re not good at is knowing how to compete in the cut-throat world of commerce. This leads them to make mistakes which costs them, time, money, and reputation.
It doesn’t have to be like this. We’ve designed this training to enable you to fix this and finally have the confidence to charge your worth!
There are 3 golden rules to setting the perfect price.
- Your price has to be seen as good value. This means you need to know what your customers value.
- It has to be affordable to your target market. It’s no good if you set your price higher than your target market can afford.
- You have to understand the economics of your price even if you decide to sell at a loss.
This unique training teaches you how to apply all 3 rules!
Here’s what we’ll cover over the three sessions of your training.
Here’s what we’re going to cover in Part 1.
The Fundamental marketing principles and why most businesses end up competing on price…
- The difference between Strategic and Tactical marketing.
- Why your ‘Inside Reality’ is vital to your success in business.
- The definition of ‘Outside Reality’.
- Why your marketing must do the heavy lifting for you.
- Why the Internet is not the answer to your prayers
Here’s what we’re going to cover in Part 2.
- Why you’ve been conditioned to do marketing in the wrong way.
- Two really useful quick tools that will let you analyze your own marketing to avoid the jargon trap.
- We’ll introduce you to the marketing equation /conversion equation.
Here’s what we’re going to cover in Part 3.
- Why you need to know all about reticular activators if you’re going to be successful at marketing.
- How to keep your prospective customer in ‘uptime’ and paying attention to your marketing message.
- Some real-world examples of both good and bad uses of the marketing /conversion equation.
- Resources that will enable you to finally stop competing on price.
Grab “Pricing Cure” Now!
Here’s what’s included when you buy “pricing cure”.
- 3 Part Video Tutorial where you’ll get to finally understand how to communicate the value that you uniquely bring to the marketplace (Valued at $197)
- Our Ebook to accompany the video series (Valued at $39)
- The Step-by-step guide to ending the discounting madness (Valued at $39)
- Pricing Success Ebook (Valued at $39)
- The Value decoder and elements of value pyramid – These walk you through the process of understanding what your clients and customers truly value (Valued at $99)
- Our break-even analysis spreadsheet. Use this to ensure that your prices will really make you money (Valued at $39)
The total value of everything you will receive is $452.
Today’s Price is just $49 A stunning 89% discount.
Don’t Take My Word For It. Here’s What Others Said…
“I took up a business development programme with John over a month ago. I find John’s programme ticks all my boxes to growing my business! John’s understanding of what people in business need and his delivery of the programme is ‘spot on’! I have developed a healthier business-focused attitude to ‘GET STUFF DONE’ and this is surely the right direction for me! I would recommend John Olivant to anyone in business.”
“I have already implemented some of the techniques we discussed and guess what they Work !!, now looking at every area of my business with fresh eyes so thanks again John.”
“John delivered well structured and insightful content, that, even as a long-standing business owner with a marketing background, I had never come across before. I came away with the ‘why’, and crucially, the ‘how to do it’, along with sufficient motivation from John’s delivery to actually get on with it.“
Is there a guarantee?
We promise that you CAN do this. But the best part is…you don’t even have to believe us! If you’re not 100% satisfied with the course, the templates, or the extras within 7 days, we will offer you a full refund, for any reason. That means you can enrol today, and you don’t even have to decide if you’re in for good! Take the full 7 days to explore the materials and experience the vibe of Pricing Cure© quick fix and then make a decision using the information you have, rather than the information you don’t.
Frequently Asked Questions.
Will this work for my business?
Yes, it will If you have the ability to set your own prices. Although businesses work in different environments and industries the problems they face with pricing on a day-to-day basis are similar. I’ve worked with hundreds of companies in all sectors and found this to be true.
Is the content available immediately?
Yes! All of the content is inside of a members area, ready to go! You will get Instant Access as soon as you complete your purchase.
What happens after I've finished the course?
What happens next is really up to you. You can take the material we’ve produced along with the resources and ‘run with it’ or you can sign up for one of my programmes should you want my help.
What exactly am I buying here?
We have three workshops (all in video format). In addition, we’ve created 2 ebooks, swipe files, guides, and templates, to help you fix your pricing quickly. It’s exactly what you need to get it done fast—none of the fluff.
Grab “Pricing Cure” Now!
Here’s what’s included when you buy “pricing cure”.
- 3 Part Video Tutorial where you’ll get to finally understand how to communicate the value that you uniquely bring to the marketplace (Valued at $197)
- Our Ebook to accompany the video series (Valued at $39)
- The Step-by-step guide to ending the discounting madness (Valued at $39)
- Pricing Success Ebook (Valued at $39)
- The Value decoder and elements of value pyramid – These walk you through the process of understanding what your clients and customers truly value (Valued at $99)
- Our break-even analysis spreadsheet. Use this to ensure that your prices will really make you money (Valued at $39)
The total value of everything you will receive is $452.
Today’s Price is just $49 A stunning 89% discount.
Business Growth Blog.
This is where we post our regular blogs on topics that interest most business owners. There are articles on all aspects of how to help you grow a better business. Check back regularly as we’re publishing new blogs on a weekly basis.
It’s Time to Start Growing Your Business
This is where you’ll find all our courses that are currently available to buy. Please check back regularly as new courses and workshops are being added on a regular basis. Click on the link to find out more about the course you’re interested in.
- How to manage people to create a thriving business.
- Negotiation 101 for Business Owners
- The Five-Step Profit Formula
- Pricing Mastery For Business Owners.
- How to make a business both scalable and sellable.
- Persuasion based marketing
- The Numbers that really matter in your business.
- Business Planning mastery.
Business Course Bundles.
These products are bundled together to give you the maximum benefit from your purchase.
Our Business Coaching Programs
This is where you’ll find out about our business coaching programs. Bespoke 1-2-1 coaching.
It’s Time to Accelerate Your Business Education!
This is where you’ll find all our business book summaries that are currently available to buy. Please check back regularly as new book summaries are being added on a regular basis. Click on the link to find out more.
Note all the book summaries are available with the ALL ACCESS PASS.
Here is a list of just some of the fabulous business book summaries you’ll have access to. Over 40 and counting…For Just $29.99.
- Start With Why: By Simon Sinek (Book Summary)
- Decision Traps: Russo & Schoemaker (Book Summary)
- The Sticking Point Solution. By Jay Abraham (Book Summary)
- Crossing The Chasm: By Geoffery Moore (Book Summary)
- The Power of Habit. Charles Duhigg (Book Summary).
- The Goal: A Process of Ongoing Improvement. (Book Summary)
- Built to Sell: Creating a Business That Can Thrive Without You. (Book Summary)
- The Challenger Sale (Book Summary)
- SPIN SELLING By Neil Rackman (Book Summary)
- Leaders Eat Last By Simon Sinek. (Book Summary)
- What Clients Love By Harry Beckwith. (Book Summary)
- Getting To Yes – By Roger Fisher & William Ury. (Book Summary)
- The Paradox of Choice – Why More is Less – by Barry Schwartz. (Book Summary)
- Thinking, Fast and Slow by Daniel Kahneman. (Book Summary)
- The Art of Pricing. Rafi Mohammed. (Book Summary)
- The 10X Rule by Grant Cardone. (Book Summary)
- The Magic of Thinking Big By David Schwartz.(Book Summary)
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