“USP Mastery. Creating A Marketing Dominating Position”.
How to make your business stand out in a crowded market.
“Do You Want To Stand Out in Your Market Place…
And Finally, Have The Confidence To Truly Compete?”
USP Mastery© is a power-packed workshop series and digital asset bundle that will dramatically shortcut the path to building the next level of USP (a Market dominating position, MDP).
After this training, you’ll get to finally understand how to create an MDP!
The purpose of this session is to introduce the concept of a Market Dominating Position. If you ask, you’ll find that most small business owners have heard of a USP (Unique Selling Proposition) yet few have ever thought about what the next step is from the USP. A USP is all about being unique but a Market Dominating Position is all about having the ability to dominate your market.
You’ll also receive access to unique tools that will walk you through the process of building your MDP.
These alone are worth $315. As with all my training, this is all meat and veg, I don’t spend half the time telling you how great I am, it’s straight in with great valuable content that can (if you implement it) make a massive difference to you and your business.
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“The ability to create a market-dominating position will not only allow you to create a better business well but to survive and thrive, particularly in these uncertain times”. None of us know what’s going to happen in the next two months let alone twelve months you need to be fit to survive. So how do I make myself and my business the only logical place for my prospects to do business? The thing is if you do what everyone else does you cannot possibly beat them.Is your business truly different from your competitors?
Do you find that you have to be the cheapest to win work?
Are you prepared for the difficult times ahead?
Do you want to be the logical choice when it comes to providing your product or service?
What Went Wrong?
The problem we see consistently is that business owners never really define the reason why their prospects should choose them over their competition. They lack a truly unique selling proposition (USP).
The choice of a cost focus strategy would seem ideal for many small businesses, after all, their cost base is generally a lot smaller than their larger rivals. However, they do struggle to compete on cost because of their lack of size, they don’t have the buying power of their larger competitors or the benefits that economies of scale bring.
This leads to problems when trying to compete on ‘price’ against larger competitors (not that I would ever recommend competing on ‘price’). So if you don’t want to or can’t use a cost focus strategy then the logical choice is to differentiate your product, service, or business to an extent that you’re the logical choice in your marketplace. This is why you need to create a Market Dominating Position as an extension of your USP.
This is where the problems begin, understanding how to truly create a Market Dominating Position is not a well-trodden path for most business owners.
It doesn’t have to be like this. We’ve designed this training to enable you to fix this and finally have the confidence to build a Market Dominating Position.
Here’s what we’ll cover over the three sessions of your training.
Here’s what we’re going to cover in Part 1.
- Introduction to the course.
- A market-dominating position versus a USP.
- Definition of a market-dominating position.
- An introduction to the 5 step differentiation process.
Here’s what we’re going to cover in Part 2.
- Strategic Positioning Definition.
- The Four categories to look at when determining your strategic positioning.
- Competitive Advantage.
- Three routes to separate your business from the competition.
- Route 1. The level of service you provide.
Here’s what we’re going to cover in Part 3.
- Route 2. Your product or service selections.
- Route 3. Using price as a differentiation strategy.
- Step 3. Your secondary market-dominating position.
- Step 4. Your supporting business model.
- Examples to help you build your MDP.
- Accountancy practice.
- T-Shirt printing company
Grab “USP Mastery” Now!
Here’s what’s included when you buy “USP mastery”.
- 3 Part Video Tutorial where you’ll get to finally understand how to make build the perfect MDP (Valued at $197)
- Our Ebook to accompany the video series (Valued at $39)
- Business Book Summary “What Clients Love” By Harry Beckwith. (Valued at $10)
- Step-By-Step Strategy on “How to Identify your Niche”. (Valued at $39)
- Plus our client profiler and USP builder. (Valued at $39)
- Our creating an MDP Checklist. (Valued at $10)
The total value of everything you will receive is $334.
Today’s Price is just $49 A stunning 85% discount.
Don’t Take My Word For It. Here’s What Others Said…
“As a small bakery owner, I was swamped with tasks, and the competition was killing me. After I’d taken the USP Mastery course it changed everything for me. It was simple, actionable, and just what I needed to understand how to create a truly competitive positioning. I’ve been able to attract more customers, increase sales, and grow my brand. It’s a game-changer!”.”
“I have already implemented some of the techniques we discussed and guess what they Work !!, now looking at every area of my business with fresh eyes so thanks again John.”
“Our startup was having a tough time standing out in a crowded market. We didn’t know where to begin with marketing. USP Mastery provided clear, easy-to-follow strategies. We’ve seen an increase in leads, and our conversion rates have improved. I can’t recommend this course enough for any start-up entrepreneur!”
Is there a guarantee?
We promise that you CAN do this. But the best part is…you don’t even have to believe us! If you’re not 100% satisfied with the course, the templates, or the extras within 7 days, we will offer you a full refund, for any reason. That means you can enrol today, and you don’t even have to decide if you’re in for good! Take the full 7 days to explore the materials and experience the vibe of USP-mastery© quick fix and then make a decision using the information you have, rather than the information you don’t.
Frequently Asked Questions.
Will this work for me & my business?
Yes, it will If you have the ability to make your own decisions. Although businesses work in different environments and industries the problems they face with competing in the market place on a day-to-day basis are similar. I’ve worked with hundreds of companies in all sectors and found this to be true.
Is the content available immediately?
Yes! All of the content is inside of a members area, ready to go! You will get Instant Access as soon as you complete your purchase.
What happens after I've finished the course?
What happens next is really up to you. You can take the material we’ve produced along with the resources and ‘run with it’ or you can sign up for one of my programmes should you want my help.
What exactly am I buying here?
We have three workshops (all in video format). In addition, we’ve created 2 ebooks, swipe files, guides, and templates, to help you fix your competitive positioning. It’s exactly what you need to get it done fast—none of the fluff.
Grab “USP Mastery” Now!
Here’s what’s included when you buy “USP mastery”.
- 3 Part Video Tutorial where you’ll get to finally understand how to make build the perfect MDP (Valued at $197)
- Our Ebook to accompany the video series (Valued at $39)
- Business Book Summary “What Clients Love” By Harry Beckwith. (Valued at $10)
- Step-By-Step Strategy on “How to Identify your Niche”. (Valued at $39)
- Plus our client profiler and USP builder. (Valued at $39)
- Our creating an MDP Checklist. (Valued at $10)
The total value of everything you will receive is $334.
Today’s Price is just $49 A stunning 85% discount.
Business Growth Blog.
This is where we post our regular blogs on topics that interest most business owners. There are articles on all aspects of how to help you grow a better business. Check back regularly as we’re publishing new blogs on a weekly basis.
It’s Time to Start Growing Your Business
This is where you’ll find all our courses that are currently available to buy. Please check back regularly as new courses and workshops are being added on a regular basis. Click on the link to find out more about the course you’re interested in.
- How to manage people to create a thriving business.
- Negotiation 101 for Business Owners
- The Five-Step Profit Formula
- Pricing Mastery For Business Owners.
- How to make a business both scalable and sellable.
- Persuasion based marketing
- The Numbers that really matter in your business.
- Business Planning mastery.
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Note all the book summaries are available with the ALL ACCESS PASS.
Here is a list of just some of the fabulous business book summaries you’ll have access to. Over 40 and counting…For Just $29.99.
- Start With Why: By Simon Sinek (Book Summary)
- Decision Traps: Russo & Schoemaker (Book Summary)
- The Sticking Point Solution. By Jay Abraham (Book Summary)
- Crossing The Chasm: By Geoffery Moore (Book Summary)
- The Power of Habit. Charles Duhigg (Book Summary).
- The Goal: A Process of Ongoing Improvement. (Book Summary)
- Built to Sell: Creating a Business That Can Thrive Without You. (Book Summary)
- The Challenger Sale (Book Summary)
- SPIN SELLING By Neil Rackman (Book Summary)
- Leaders Eat Last By Simon Sinek. (Book Summary)
- What Clients Love By Harry Beckwith. (Book Summary)
- Getting To Yes – By Roger Fisher & William Ury. (Book Summary)
- The Paradox of Choice – Why More is Less – by Barry Schwartz. (Book Summary)
- Thinking, Fast and Slow by Daniel Kahneman. (Book Summary)
- The Art of Pricing. Rafi Mohammed. (Book Summary)
- The 10X Rule by Grant Cardone. (Book Summary)
- The Magic of Thinking Big By David Schwartz.(Book Summary)
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