26 Common Marketing Mistakes & How To Avoid Them!

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I’m delighted to personally invite you to my brand new training course titled “26 Common Marketing Mistakes & How To Avoid Them”.

You don’t need to do anything.

Starting immediately, and for 13 weeks you’ll have access to all the videos.

Each video will cover one of the 26 most common marketing mistakes that are costing businesses literally millions every day and I’ll also explain in step-by-step detail exactly what you need to do to overcome each mistake.

In my experience, it’s highly likely that you are committing at least 20 of these mistakes… so this course will be highly valuable to you and significantly profitable.

You’ll be able to apply each of the solutions to your business quickly and easily, so each week you should see an improvement in your results.

I really can’t wait for you to get started. So dive in now. The first lesson is longer than all the others which are typically around 5-6 minutes maximum.

Marketing MISTAKE #1 – Marketing To Everyone.

“You can’t be all things to all people.”              

Marketing Mistakes

Marketing MISTAKE #2 – Not Having A Differentiator

This is one of the most common mistakes people make.

Marketing Mistakes

Marketing MISTAKE #3 – Not Using All 5 ‘Success Steps’.

“How many ways do you think there are to grow a business?”

Marketing Mistakes

Marketing MISTAKE #4 – Launching Your Sales & Marketing Without Preparing & Using The ‘Core Elements’

“By failing to prepare, you are preparing to fail.”          

Marketing Mistakes

Marketing MISTAKE #5 – Only Using A Small Number Of Sales & Marketing Strategies

“How many marketing strategies are you using at the moment?”

Marketing Mistakes

Marketing MISTAKE #6 – Not Having A Sales & Marketing System

“I have yet to walk into any business and find a proper sales and marketing system in place.”

Marketing Mistakes

Marketing MISTAKE #7 – Using ‘Institutionalised’ Marketing & Advertising

“Institutional marketing and advertising is marketing and advertising that doesn’t ask for a direct and instant response.”   

Marketing Mistakes

Marketing MISTAKE #8 – Failing To Use Testimonials

Let’s be honest – selling isn’t easy.”

Marketing Mistakes

Marketing MISTAKE #9 – Not Using A Guarantee

“If you put in place a powerful guarantee today, you’ll be staggered by the success it achieves for you.”

Marketing Mistakes

Marketing MISTAKE #10 – Not Keeping In Touch With Customers & Prospects Regularly Enough

“How often do you keep in touch with your clients, customers or patients and prospects?”   

Marketing Mistakes

Marketing MISTAKE #11 – Not Converting The Features Of Your Product or Service Into Compelling Benefits

“You’ve probably heard this a thousand times...”

Marketing Mistakes Pt11

Marketing MISTAKE #12 – Not Charging The Perfect Price For Your Product Or Service

” I can say quite confidently that you’re not charging the right price for your product or service.”

Marketing Mistakes

Marketing MISTAKE #13 – Not Testing Your Marketing Strategies Or Using The Minimum Risk Formula!

“I have yet to come across a business that religiously tests its marketing campaigns.”

Marketing Mistakes

Marketing MISTAKE #14- Not Giving Reasons Why!

“Just saying your product or service is this or that much better than your competitors, isn’t going to be enough to convince your prospects.

Marketing Mistakes

Marketing MISTAKE #15 – Writing To Your Customers In A Non-Personal Way!

“I am amazed at how frequently this occurs.”


Marketing Mistakes Pt15

Marketing MISTAKE #16 – Not Checking Your Communications For Spelling Mistakes & Other Simple Errors!

“I’ve got three files full of letters, adverts, fliers etc., that haven’t been checked properly.”

Marketing Mistakes Pt16

Marketing MISTAKE #17- Sending Your Brochure/Catalogue Without A Sales Letter!

“This is one of the ‘dreaded sins’.

Marketing Mistakes Pt17

Marketing MISTAKE #18 – Getting your Customer And Prospect Details Wrong!

“Again, I’ve got files full of these sorts of mistakes.”


Marketing Mistakes Pt18

Marketing MISTAKE #19 – Not Having A Referral System!

“If your product or service is half-decent, then you’ll automatically receive referrals or recommendations from your clients, customers or patients.”

Marketing Mistakes Pt19

Marketing MISTAKE #20- Not Qualifying Leads Better Up-Front!

“Our time is precious – very precious.

Marketing Mistakes Pt20

Marketing MISTAKE #21 – Not Asking For The Order!

“Even sales professionals are reluctant to ask for the order for fear of rejection.”


Marketing Mistakes Pt21

Marketing MISTAKE #22 – Not Having A Marketing Plan!

“I guess you knew this was going to come up sooner or later.”

Marketing Mistakes Pt22

Marketing MISTAKE #23- Not Calculating & Profiting From Lifetime Customer Value!

“One of the greatest mistakes people make is to base all their results on the first sale.

Marketing Mistakes Pt23

Marketing MISTAKE #24 – Not Using Your ‘Hidden Goldmine’!

“I can go into any business and release thousands of pounds of revenue and profit literally overnight.”

Marketing Mistakes Pt24

Marketing MISTAKE #25 – Failing To Calculate The Cost Of Losing A Customer!

“Previously we talked about the amazing effect referrals can have on your business, this is about what happens when the opposite occurs.”

Marketing Mistakes Pt25

Marketing MISTAKE #26- Not Using Powerful Headlines!

“The headline is the one thing that grabs your prospect’s attention.

Marketing Mistakes Pt26

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  • Start With Why: By Simon Sinek (Book Summary)
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  • Crossing The Chasm: By Geoffery Moore (Book Summary)
  • The Power of Habit. Charles Duhigg (Book Summary).
  • The Goal: A Process of Ongoing Improvement. (Book Summary)
  • Built to Sell: Creating a Business That Can Thrive Without You. (Book Summary)
  • The Challenger Sale (Book Summary)
  • SPIN SELLING By Neil Rackman (Book Summary)
  • Leaders Eat Last By Simon Sinek. (Book Summary)
  • What Clients Love By Harry Beckwith. (Book Summary)
  • Getting To Yes – By Roger Fisher & William Ury. (Book Summary)
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