Value Proposition. Effectively Communicating The Value Of Your Product.

Value Proposition. Effectively Communicating The Value Of Your Product.

Three mistakes we make when communicating the value of our products. 1. Starting in the wrong place. One of the key mistakes businesses often make when communicating the value of their products is starting in the wrong place. This usually happens when companies focus...
What People Really Think About Business Planning!

What People Really Think About Business Planning!

The famous saying, “Most people don’t plan to fail, they fail to plan,” encapsulates a fundamental truth in the business world. Planning is not just a step; it’s the backbone of any successful venture. Many enthusiastic entrepreneurs leap into...
Business Planning lessons from the Sydney Opera House Project.

Business Planning lessons from the Sydney Opera House Project.

The Sydney Opera House will be 50 years old on the 20th of October 2023, it is one of the world’s most iconic buildings. Its construction was a remarkable feat of engineering and architecture. However, behind its stunning exterior lies a sorry story of overruns,...