Good marketing will beat a great product every time.

Good marketing will beat a great product every time.

by | Jan 4, 2024 | Marketing

In the dynamic landscape of business, a prevailing truth stands out: good marketing often trumps a great product with poor marketing. This isn’t to undermine the value of an exceptional product, but rather to highlight the indispensable role of effective marketing....
Market-dominating position.

Market-dominating position.

by | Nov 9, 2023 | Business Growth, Marketing

How to create a market-dominating position.In this post, I’m going to reveal to you one of the most sought-after business strategies on the planet. It’s one we all secretly want, and when implemented correctly can make a massive difference when it comes to scaling...
Scarcity-based marketing explained.

Scarcity-based marketing explained.

by | Aug 29, 2023 | Marketing

Scarcity-based marketing explained.“May you live in interesting times” is an English expression that is claimed to be a translation of a traditional Chinese curse. While seemingly a blessing, the expression is normally used ironically; life is better in “uninteresting...