Good marketing will beat a great product every time.

Good marketing will beat a great product every time.

In the dynamic landscape of business, a prevailing truth stands out: good marketing often trumps a great product with poor marketing. This isn’t to undermine the value of an exceptional product, but rather to highlight the indispensable role of effective...
Market-dominating position.

Market-dominating position.

How to create a market-dominating position. In this post, I’m going to reveal to you one of the most sought-after business strategies on the planet. It’s one we all secretly want, and when implemented correctly can make a massive difference when it comes to scaling...
How to Dominate Your Local Market. Making Your Business “7-Mile Famous”

How to Dominate Your Local Market. Making Your Business “7-Mile Famous”

Making Your Business “7-Mile Famous”: How to Dominate Your Local Market. In an era of global commerce and digital sprawl, where businesses often extend themselves thin aiming for global visibility, there lies a golden, yet sometimes undervalued...
Scarcity-based marketing explained.

Scarcity-based marketing explained.

Scarcity-based marketing explained. “May you live in interesting times” is an English expression that is claimed to be a translation of a traditional Chinese curse. While seemingly a blessing, the expression is normally used ironically; life is better in...