“Be Unique, Be Profitable: Strategies for Differentiation Success”
“Being Different is Necessary, But You Need to Be Different Profitably” As a business owner, here’s something key that you really need to know and understand. “Differentiation is not just a strategy; it’s a necessity.” Differentiation means setting...
Navigating The Buyer’s Journey: From Awareness to Decision.
In today’s competitive market, successful entrepreneurs distinguish themselves not just by the products or services they offer, but by how well they understand their customers’ paths to purchase, known as ‘the buyer’s journey’. This...
How to Win a Price War: Strategies and Real-Life Examples.
In the competitive landscape of business, price wars can be both a blessing and a curse. On one hand, they can lead to lower prices for consumers and increased market share for companies. On the other hand, they can erode profit margins and damage brand reputation....
Differential Pricing: The Art of Flexible Pricing and Its Prolific Impact.
Differential Pricing: The Art of Flexible Pricing and Its Prolific Impact. Over the last week, there has been a furore over differential pricing. One of the large pub chains (Stonegate) announced that they were introducing higher prices for their drinks at the most...