The Art of Ethical Pricing: Balancing Profit, People, and Perceived Value.

The Art of Ethical Pricing: Balancing Profit, People, and Perceived Value.

In the realm of small business, the strategy behind pricing goes beyond mere numbers; it’s about setting a standard for your business that reflects your values, supports your team, and delivers undeniable value to your customers. Ethical pricing is the golden...
Price Sensitivity Analysis: Setting Smart Prices: Learn What Your Market Can Bear.

Price Sensitivity Analysis: Setting Smart Prices: Learn What Your Market Can Bear.

Price Sensitivity Analysis: Understanding Your Market’s Price Tolerance. In the intricate dance of the marketplace, appropriately pricing your product or service is akin to finding the perfect rhythm – one misstep, and you could be out of sync with your...
How to set the optimum price for your product

How to set the optimum price for your product

When you first start out in business, or even if you’ve been in business a long time and are about to enter a new market, setting the price you want for your product or service is perhaps one of the most difficult decisions you have to make. Ask people to pay too much...
Differential Pricing: The Art of Flexible Pricing and Its Prolific Impact.

Differential Pricing: The Art of Flexible Pricing and Its Prolific Impact.

Differential Pricing: The Art of Flexible Pricing and Its Prolific Impact. Over the last week, there has been a furore over differential pricing. One of the large pub chains (Stonegate) announced that they were introducing higher prices for their drinks at the most...
7 Common Pricing Mistakes. Are you making these mistakes?

7 Common Pricing Mistakes. Are you making these mistakes?

I was sitting staring at a menu pricing board the other day and suddenly a thought struck me. This business is making a really common pricing mistake and it’s costing them. You see they’d priced their Sunday Carvery at £9.59 which seems a fairly reasonable price but...
The Three Golden Rules Of Pricing.

The Three Golden Rules Of Pricing.

Pricing is by far the most powerful profit lever that business owners can influence. However, only some approach pricing in a way that fully capitalises on its value. For the majority of businesses, pricing is very much an afterthought. Customers who buy on price will...