To access this post, you must purchase Business Book Summaries or All Access Pass.
Positioning The Battle for Your Mind. By Reis & Trout (Book Summary)
Positioning, The battle for your mind: How to be seen and heard in the overcrowded marketplace. Ries and Trout explain that the concept of positioning applies to products in a broad sense. Services, tourist destinations, countries, and even careers can benefit from a well-developed positioning strategy that focuses on a niche that is unoccupied in […]