Good To Great: By Jim Collins (Book Summary)
GOOD TO GREAT. Why Some companies make the leap and others don’t. In his previous bestseller, Built to Last, Jim Collins explored what made great companies great and how they sustained that greatness over time. One point kept nagging him, though — great companies...
The 80 / 20 Manager: By Richard Koch (Book Summary)
The 80 / 20 manager: The secret to working less and achieving more. It’s easy to feel overwhelmed at times, as a business owner. Our inboxes are overflowing, we never see the end of our to-do list and we stay at work way beyond the notional 9 to 5 period. This leaves...
Positioning The Battle for Your Mind. By Reis & Trout (Book Summary)
Positioning, The battle for your mind: How to be seen and heard in the overcrowded marketplace. Ries and Trout explain that the concept of positioning applies to products in a broad sense. Services, tourist destinations, countries, and even careers can benefit from a...